Tuesday, October 3, 2017

A Stunt: Tea For Trump


Dear 2nd BAC students, 

here is a good example of a pubilicity stunt. 



This is the way the company presented the commercial:

A US presidential candidate.
An Indian tea company.
One epic stunt.
In the summer of 2016, Indian tea brand Te-a-me tried to deliver an “intervention” to Trump at Trump Tower here in New York City: a four-year supply of its green tea. The spokeswoman in the fake video within the video reminds Trump that green tea is “proven to make people smarter” and that “it’s never to late to cleanse yourself.” But as you can see, there’s no proof the tea was actually delivered because it wasn’t. Still, the video has over a million views, so maybe it sold some product? Agency: Fisheye, Bangalore.


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